Towns recruitment strategy for the summer …. Ashton

[hallamblue]

Town's 'collaborative' player recruitment approach outlined ahead of 'really big summer'

Stuart Watson EADT Published: 6:00 AM February 17, 2022

What is the player recruitment process at Ipswich Town? Manager Kieran McKenna and CEO Mark Ashton answered that question in a special Kings of Anglia podcast this week.

January was about clearing the decks.


Scott Fraser and Toto Nsiala were sold. Jon Nolan had his contract torn up. Hayden Coulson and Louie Barry saw their loans terminated. Tomas Holy, Myles Kenlock, Bailey Clements and Rekeem Harper all departed on loan, with the latter the only one likely to return.

Just two fresh faces came through the door - loanees Dominic Thompson and Tyreeq Bakinson - with Tyreece Simpson returning from a loan spell at Swindon.

Some supporters were underwhelmed. There was logic behind the trim back though.

It not only left new boss Kieran McKenna with a more manageable 24-man squad for the second half of the campaign, but it also created a bit of room for manoeuvre ahead of the summer window.

“I’ll be delighted if every transfer window is like the January transfer window - that was as calm as it could be," said Blues chief executive Mark Ashton, speaking on a special Kings of Anglia podcast this week.

“Kieran is what you see; he’s calm, he’s considered, he’s methodical in his approach. It wasn’t erratic. It was as planned as it could be with a manager who had joined us so close to a window."

McKenna, continuing the discussion, says: “It was a large squad of players who had arrived under different managers at different times.

“For me the absolute priority in January was stability. I wanted to make sure that our numbers and depth was at an appropriate level for the rest of the season. I wanted to make sure we weren’t wasting talent in the building because with every managerial change there can always be players who can do well under a different style of play.

“It was about maximising what we had first and then being clear about what potions we could strengthen.

“I think what we have done is leave ourselves in a really good position for the summer now. We didn’t make any rash decisions, we tried to be very methodical in not only preparing as well as we can for the rest of the season but also leaving ourselves in a good position for the next window when we know there’s going to be good backing from the club again."

So how will that recruitment process now work?

Will it be it driven by Ashton's 'data dashboard' and the men he has recruited from his former club Bristol City? Andy Rolls (director of performance) and Gary Probert (director of football operations) are both influential figures.

Bakinson recently arrived on loan from Bristol City, while Ashton and chairman Michael O'Leary went back to another of their former clubs, West Brom, to sign Kyles Edwards and Rekeem Harper last summer.

Will it be driven by McKenna and the men he has recruited to be part of his first team coaching set-up? Assistant manager Martyn Pert followed McKenna from Manchester United, while Charlie Turnbull was lured away from coaching Fulham's U23s to take on a 'head of analysis' role.

Former boss Paul Cook was able to sign several players he had worked with before.

And how much say will those who were already in the building before last year's takeover have? Lee O'Neill is still the 'general manager of football operations', Alex Hood remains the 'first team recruitment analyst', while Scott Mitchell is 'head of academy recruitment'.

“It’s a collective, collaborative approach," explains Ashton.

“We all work together. Andy Rolls works in it from a performance perspective because there’s no good us recruiting a technical and tactical player that can’t physically do what Kieran wants them to do.

“Gary Probert pulls it all together. That’s part of his key role. It’s his job to make sure the pathway is in place from the 18s to the 23s and into the first team. The good thing with Kieran is we’ve got a manager who really values the importance of the academy pathway.

Mark Ashton talks to performance director Andy Rolls on the pitch after the game at Dartford

“And we’re in the process of recruiting at least two people into the recruitment department who will be specialists in that area.

“It’s such a key area that we don’t want to rush and get that wrong. Myself, Kieran, Luke Werhun (chief operating officer), Gary Probert and Martyn Pert, who has been a superstar in this, have come together and really started to design what we want that department to look like.

“To be clear, the manager has absolutely final sign off. It’s in his contract, as it’s in every manager’s contract who works for me, that no player comes into the first team without the manager signing off on it."

Ashton continued: “What makes it really easy for us is that there’s a clear DNA emerging of how Kieran wants to play. That makes it so much easier for a recruitment team.

“Kieran clearly explains to them what a centre-half looks like, what a right-back looks like, what a nine looks like, what a 10 looks like in his side. There are no excuses because Kieran and Martyn and Charlie all make it really clear what they are looking for.

“We went into January with a raft of names for Kieran to look at and it was ‘no, no, no, maybe, maybe, yes’ because he was very clear on what he wanted."

McKenna adds: “Everyone is becoming clearer in the club, and hopefully in the supporter base as well, of the type of players and the type of football that we want to see on the pitch. That’s going to make the process a lot easier.

“Recruitment is such a big area where we can make immediate gains. Coaching and development is massive, but transfer windows are a massive opportunity to fast forward that process if we can bring in the right profile of players who can slot into how we play. That can improve us very quickly if we manage to make the right decisions.

“It’s something I’m looking forward to. At the moment the priority is the games and getting as many points as we can, but I’m looking forward to that process in the summer, whatever position we’re in, to be able to build the squad as I want it going into pre-season.

“We’ll be going into that pre-season with some of the talent we already have in the building but also with some fresh faces who I think will be able to come in and hit the ground running for us.

"The club have had a big overhaul last summer. They’ve brought in a lot of good players, I have to say, and a lot of good people. So we’re in a strong position in terms of the squad.

“But I think it’s going to be a really big summer for us now."

Town signed 19 players last summer and let more than 20 go under the management of self-titled 'Demolition Man' Cook.

Of the current 24-man squad, nine are set to see their contracts or loans expire come the end of this campaign

Asked if the next summer transfer window would be as hectic as the last, Ashton replied: "I wouldn’t think so. I think that was a unique moment in time. We knew there was some risk in what we did last summer, because of the time frame we’d got and the amount of change that was trying to be driven all in one window.

“I think it will be calmer. I still think there will be players in, players out – there always is in transfer windows.

“By the summer, whatever division we are in, Kieran will have had plenty of time to look at the squad. We’re already having weekly recruitment meetings now about the summer and I think we already know, very clearly, the type of player and type of person that Kieran wants to bring into the football club."

[Bluemike]

Really good to know we have a strategy in place and confirmation that is down to McKenna to have the final say on players coming in, actually in his contract which I like. No doubt the article won't be good enough for some and used as a giant stick to bash you know who over the head with lol.

[hallamblue]

Lol yes maybe but I did notice a couple of “slips” shall we say, where Mark Aston says … “ let’s be clear the manager has absolutely final sign off …it’s in every managers contract who works for me” …. “That no player comes into the first team without the manager signing it off”.

Interesting and I’m not trying to not pick here but it alludes to MA’s mind set I think …, the manager works for HIM, not …. we all work for Ipswich Town FC.

And secondly, it kind of answers the question of WHO brings players into THIS CLUB…, Ashton and his recruitment team ( which MA has hand picked himself ) and who will work from Ashtons matrix.
Ashton states that McKenna helps “ because he’s very clear in the type of player he wants,( but interestingly not specific players?) … so Ashton and his team pick the specific players to recruit, not the manager?

So I gleen from those words ….

In HIS head … it’s

1) the manager works for Mark Ashton , not ITFC

2) the manager gives a broad cast of the type of player he’d like , but Ashton and HIS recruiting team actually identify and select the players coming into this Club , NOT the manager. But KmcK has final say on whether any players at this club get into his first team!

Now I ask again is this not beyond the remit of a CEO?

I’d have thought Ashtons job was more about sorting out the stadium, and yes getting an integrated infrastructure in place, but surely specific player identification should be down to a manager ?!

It’s NOT Mark Ashtons Club !!
And staff do NOT “work for Mark Ashton” all staff actually work for the owners, including him !

Can people see where I’m coming from with this ?

Where does Mark Ashtons remit start and finish ?

[Ricco]

Yes, you are 1000% correct there Hallam! I hadn't particularly picked up on it or put my finger on it before, but I hate, absolutely hate that kind of 'heirachy' within a buisness. We are colleagues heading towards a mutual goal with different rolls within the company to achieve those goals, you ARE NOT absolutely ARE NOT my 'BOSS'.

Whenever I have worked in good teams, the managers are exactly that, they manage the team, they pull things together, they improve lines of communication, they are a colleague on the same level as you and everyone in the TEAM. They may have the final say on certain decisions, that is part of their roll, but they offer respect, fairness and equality to all and certainly do not BOSS. I hope Ashton understands and can differentiate between those mindsets, because the "I'm Mr Big Bollocks Boss over here" mindset fails time after time and sadly I think that is exactly how Ashton would love to see himself.

[Bluemike]

Well for me the article makes it perfectly clear it is Mckennas final say on who we sign, unless I've finally gone completely loopy which after the last Ten weeks is completely possible, in fact its likely.

[hallamblue]

But the article doesn’t say that Mike … in fact it says the opposite . But we’ll agree to disagree .

The thing is there is definitely an undercurrent with Ashton . He certainly has a big ego and he struts his stuff . As someone else has said , fine, until the brown stuff hits the fan down the line , then we’ll see just how Teflon he really is .

…. And you can’t be anymore loopy than me … and we know why I am lol x

[marko69]

Yes, you are 1000% correct there Hallam! I hadn't particularly picked up on it or put my finger on it before, but I hate, absolutely hate that kind of 'heirachy' within a buisness. We are colleagues heading towards a mutual goal with different rolls within the company to achieve those goals, you ARE NOT absolutely ARE NOT my 'BOSS'.

Whenever I have worked in good teams, the managers are exactly that, they manage the team, they pull things together, they improve lines of communication, they are a colleague on the same level as you and everyone in the TEAM. They may have the final say on certain decisions, that is part of their roll, but they offer respect, fairness and equality to all and certainly do not BOSS. I hope Ashton understands and can differentiate between those mindsets, because the "I'm Mr Big Bollocks Boss over here" mindset fails time after time and sadly I think that is exactly how Ashton would love to see himself.

I think the world on the whole is essentially binning that mindset (imo)…… the big boss scenario is becoming a thing of the past, more “team” orientated. Having said that, had to have words with a staff nurse at the oncology ward back in November because she was going out of her way to be “a boss”, and becoming detriment to what consultants were saying re pre-op drug doses. Had to be brought down a peg or two with condescending diplomacy. She was a proper arsehole Even bought that infuriating woman a bunch of flowers! That confused her!

Re Ashton……. Do understand his choice of words could ruffle a few feathers……. But (for me) not 100% sure what he actually is? Is he just a glorified salesman? Which if he “sells” the club to good players who then promote ITFC….., fair play.

I hope he doesnt work in thousanths of percent though, Ricco!
Joking……. I know you were expressing how much you think he’s full of wind & pish.

[Bluemike]

But the article doesn’t say that Mike … in fact it says the opposite . But we’ll agree to disagree .

The thing is there is definitely an undercurrent with Ashton . He certainly has a big ego and he struts his stuff . As someone else has said , fine, until the brown stuff hits the fan down the line , then we’ll see just how Teflon he really is .

…. And you can’t be anymore loopy than me … and we know why I am lol x

To be clear, the manager has absolutely final sign off. It’s in his contract, as it’s in every manager’s contract who works for me, that no player comes into the first team without the manager signing off on it."

[Ricco]

It's certainly great to hear that McKenna has a say. Personally I read it as McKenna has a veto of sorts, not that he gets the final or biggest say on signings, but I'm unsure exactly how Ashton has worded it when he's mentioned it, or what exactly it means in practice.

I hope he doesnt work in thousanths of percent though, Ricco!
Joking……. I know you were expressing how much you think he’s full of wind & pish.

I'd give Ashton about a 6/10 for the work he has done so far, I'd give Evans a 0.6/10, so he is 1000% better than Evans, fact. As for wind and pish, I'd wager the pair of them would give Eunice and Dudley a run for their money.

[marko69]

As for wind and pish, I'd wager the pair of them would give Eunice and Dudley a run for their money.

Hahahaha!

[hallamblue]

But the article doesn’t say that Mike … in fact it says the opposite . But we’ll agree to disagree .

The thing is there is definitely an undercurrent with Ashton . He certainly has a big ego and he struts his stuff . As someone else has said , fine, until the brown stuff hits the fan down the line , then we’ll see just how Teflon he really is .

…. And you can’t be anymore loopy than me … and we know why I am lol x

To be clear, the manager has absolutely final sign off. It’s in his contract, as it’s in every manager’s contract who works for me, that no player comes into the first team without the manager signing off on it."

…. yes so he’s alluding to McKenna having the final say on who gets into the first team. That’s not the same as McKenna having a say on which specific players will come into this club . That’s controlled by Ashton , and his matrix grid and his recruitment team. But it doesn’t look like McKenna will go to Ashton and say I want this player. In fact Ashton says ( when he’s suggested various players to McKenna), the manager said “ no, no , no, maybe”…, so Ashton snd just tram are the ones picking players NOT McKenna. All a bit odd , and bay explain why we had so many in the summer that Cook didn’t know how to use perhaps ?

I think it’s all very controlling by the CEO… Ashton said when McKenna joined that ..,” he thinks the way I do” … ( so no conflict for Ashton to deal with).

I know we are in a new modern era of very scientific lead decisions …. But who runs it Ashton and his recruitment team , or the manager and his coaches ?

[mendipblue]

But the article doesn’t say that Mike … in fact it says the opposite . But we’ll agree to disagree .

The thing is there is definitely an undercurrent with Ashton . He certainly has a big ego and he struts his stuff . As someone else has said , fine, until the brown stuff hits the fan down the line , then we’ll see just how Teflon he really is .

…. And you can’t be anymore loopy than me … and we know why I am lol x

To be clear, the manager has absolutely final sign off. It’s in his contract, as it’s in every manager’s contract who works for me, that no player comes into the first team without the manager signing off on it."

MA said it himself the manager has final say. Why do we have to make a so called conspiracy theory. It is getting boring now. 🥱

[Bluemike]

I really don't know, I actually heard McKenna say it on a TV interview too but hey ho.

[marko69]

I know we are in a new modern era of very scientific lead decisions …. But who runs it Ashton and his recruitment team , or the manager and his coaches ?

Keiron : "What you take at school, Mark?"
MA: "Science."
Keiron: "Oh right, What, Chemistry, Physics, Biology, one or two of those?"
MA: "No! P.E you filthy shhhlag!"

[hallamblue]

Fine, we’ll leave it at that then

[marko69]

Fine, we’ll leave it at that then

That was Ashton AKA Danny Dyer talking to Keiron by the way.

Hope you've not taken offence, and a few gates as well??

I'll go kick my own arse, Hallam!

[hallamblue]

No marko no probs munchkin. My post was on response to mendipblue and BlueMike ….

[Bluemike]

Have I offended you ? Hope not, its all about opinions, nothing more, none of us are right or wrong.

[hallamblue]

Not at all Mike … no worries guys honest

[marko69]

I'm usually right, but that's just my opinion.

[Bluemike]

I'm always right, but that's just my opinion too.

[marko69]

I'm always right, but that's just my opinion too.

Nice!

[ashfordblue]

My strategy is to talk bollocks and I know I'm right
Ashton was brought in to make Ipswich Town a profitable and successful organisation football club for our new owners, of which he has always done at other clubs.